New York Urban is the Lehigh Valley's premier urban lifestyle clothing store for men, women, and children because staying true to our name is our #1 goal.

We always have in stock the absolute latest in urban fashions, direct from The City, because our buyers visit New York City on a weekly basis to meet with the top brands, like Enyce, Rocawear, and Akademiks, and actually scout what's being worn on the street.

Not only do we ALWAYS have the latest in fashions, but here are some other reasons why New York Urban should be the ONLY place you shop:

• Largest brand selections of Akademiks, Rocawear, Enyce, LRG, and more!
• Largest inventory (we've got more fitted caps than every other store in the Lehigh Valley COMBINED)
• Best overall pricing
• Better store atmosphere than all lifestyle stores in the Valley.
• Most knowledgeable customer service staff in the Valley.

The New York Urban Timeline:

Our current location at 627 Hamilton Street in Allentown encompasses a gigantic 7,500 square feet of retail space, and has become a true destination for shoppers seeking the latest in urban fashions. The location also represents a landmark for success in downtown Allentown, thanks to significant growth in just a few short years.

We first opened the Hamilton Street location in June of 1999 with only a modest 2,000 square feet of space. Since then, we've expanded twice: first finishing off the 1,500 square foot basement beneath the facility, then acquiring the 2 properties adjacent to our original store to expand our women’s and children’s selections.

During this continuous expansion of our Allentown location, specifically in August of 2002, we opened our second location in a 2,300 square foot space in the Palmer Park Mall in Easton joining Champs, Foot Locker, Pac Sun, and the Gap.